San Lie — Board Profile

Board Profile

Seasoned C‑suite executive with 30+ years of international experience in financial services, impact investing and ESG leadership. Former CEO of ASN Impact Investors, with a proven track record in strategic transformation, organizational scaling and delivering measurable financial and societal outcomes.

Recognized thought leader in sustainability and finance, with deep expertise in governance, stakeholder alignment and long‑term value creation. Brings a strong combination of strategic insight, market knowledge and public credibility to supervisory boards.

Availability

Available for Non‑Executive Director / Supervisory Board roles in corporates, financial services, impact‑driven organizations and mission‑led institutions.

Board Interests

Where I can add the most value

Listed companies
Financial institutions & asset managers
Impact investing & sustainability‑driven organizations
Foundations and mission‑led institutions
Organizations undergoing transformation or strategic repositioning

Professional Experience

Three decades across investment strategy, portfolio leadership and executive governance

2022 — 2026

CEO

ASN Impact Investors, The Hague

Led strategic repositioning from retail to institutional impact investment manager
Strengthened governance, performance discipline and market positioning
Worked closely with the Supervisory Board on strategy, risk and transformation

2019 — 2022

Head of Portfolio Management

ASN Impact Investors, The Hague

Oversaw a portfolio of 12 impact investment funds
Managed complex fund transitions and stakeholder alignment
Founded ASN Impact Investors Academy, for internal and external capability building

2016 — 2019

Founder & Managing Director

WestBay Investment Consultancy

Advised on investment strategy, financial education and impact initiatives
Built an international network across finance, policy and culture

2011 — 2016

Director Manager Research

Morningstar, Amsterdam

Led the research team covering Benelux asset managers
Co‑founded the Morningstar Sustainability Ratings, now a global ESG standard

Earlier career — senior roles at Bank Insinger de Beaufort, Fortis Bank and ABN AMRO, focused on investment strategy, product development and large‑scale integration.

Expertise & Achievements

What I bring to a boardroom

Board‑level expertise

Strategy & transformation in regulated environments
ESG, sustainability & impact investing
Governance, risk oversight & fiduciary responsibility
Asset management & investment strategy
Organizational change & cultural transformation
Stakeholder engagement — institutional, public, regulatory
Brand positioning & thought leadership

Selected achievements

Positioned ASN Impact Investors as a leading European impact manager
Directed ASN's full divestment from fast‑fashion clothing companies, a widely covered stand against the sustainability practices of the ultra‑fast fashion segment
Co‑founded the Morningstar Sustainability Ratings, a global ESG benchmark
Led large‑scale organizational transformation and market repositioning
Recognized public speaker, columnist and media contributor
Extensive international network across finance, sustainability and policy

Governance & Public Profile

A visible, trusted voice in finance and sustainability

Public engagement

Frequent keynote speaker and moderator at international finance and ESG events
Regular media presence across TV, radio and press
Experience engaging with regulators, institutional investors and public stakeholders

Selected media & publications

Columnist at Financial Investigator since 2020, with earlier columns at IEX Magazine, De Telegraaf and other Dutch financial titles.

Where do you fit into the innovation curve that is making Europe autonomous?Financial Investigator, Oct 2025
Without a free press, sustainable investors cannot do their jobFinancial Investigator, May 2025
This undercurrent will help the Netherlands become energy independentFinancial Investigator, Mar 2025
Bringing Sustainable Investing to the Next Level (with J. Hale)Financial Investigator, Dec 2015
ESG Thrives in Europe: Continent's institutional investors lead the way in making offerings sustainableMorningstar Magazine, Dec 2015

Quoted since 1998 in the Wall Street Journal, Forbes, Vogue, Het Financieele Dagblad, NRC Handelsblad and De Volkskrant, among others.

Education

Foundations

Degree

Master's Degree in Economics

Erasmus University Rotterdam

Programme

Board and Corporate Governance

De Nieuwe Commissaris, The Hague